For those of you applying to business school in 2008, be warned that it’s shaping up to be one of the most competitive years ever. GMAT registration, a leading indicator of application volume, is way up. Worldwide, the number of people who registered to take the GMAT between the first of the year and February 29, 2008, was 47,592--nearly a 12% increase over the number of registrations recorded during the same period in 2007.So what can you do to stand out and land one of those prized spots at a top business school? In such a competitive time, you may want to consider an admissions consultant.
To that end, I recently got to have a conversation with Lou Chios, who has been an admissions consultant since the 1990s. I didn’t use a consultant when I applied, but Lou really opened my eyes do what these consultants do and how they can help you gain an edge. I’ve shared our conversation below.
CW: How did you get started as an admissions consultant?
I sort of stumbled into this in the 90’s in South America. I helped several candidates who were desperate and who entered HBS with my help, despite low GMATs. They recommended me to their friends, and then the business grew by word of mouth.
CW: Can you describe the services you offer?
First, I only work with around 40 people per year, to be sure that I can really focus 100% on them.
I help clients bring out their best in the admissions process from “theming” the essays, like you would do in an expository writing class, to making grammar suggestions to being able to present themselves clearly during the interview process. I also connect clients with previous ones--I have been doing this seriously since 1997 and I have nearly a hundred alumni from HBS alone--so that they know what each school is about beyond the brochure. For some universities, this personal contact with current students and alumni is critical in understanding one’s fit with the business school, and in conveying that message to key people. Every business school admissions office certainly has its own “culture.” Let me give two examples: In HBS, the wall between students and admissions officers is very high. The contact is minimal and the admissions office does not really care if you visit or lobby unless your mother is friends with the President of the university. In other universities such as NYU and Columbia, the admissions officers have regular contact with current students and alumni, and even seek their recommendations on candidates. If you call Kellogg or Chicago, you get a person on the other line. If you try to call HBS you will usually get a recording.
I also help people figure out what universities to apply to. I usually tell them to go take GMAT, multiple times if they need to, and then to come back to me when they’ve gotten the best score they can. Although the GMAT isn’t the only piece of the application, it’s an important filter for a lot of schools and gives me a sense of where they can realistically get in. For example, Stanford has one the highest GMAT averages, around 730, so that tells me that they value a high GMAT. A 650 is not going to do it. I provide a reality check for people, but do encourage them to take some risks. I suggest applying to 3-4 schools in the right range for their GMAT and GPA, and 1-2 that are harder to get into. When picking these schools I also listen to what kind of environment they want, like do they want to be in a big city or at a smaller school. I try to match the experience they want with their GMAT score.
CW: What is the typical process for working with you?
During the initial interview, I try to define the strengths/weaknesses of the candidate and after they have taken the GMAT, I propose a group of universities to apply to. From there, we work on the resume, essay outlines, usually one university at a time. I push my clients to work with outlines that become more and more detailed before the writing begins. There is a lot of back and forth. After the applications are submitted, we work like hell on mock interviews. I do 7-8 mock interviews, based on the universities we’ve chosen. Accepted.com has a database of interview questions from different schools, so we work with a lot of those. The experience is really intense.
CW: What do people expect of you? Do they ever expect too much?
People have asked me for all kinds of help, and quite often in this process I evolve into some sort of psychologist. I draw the line very early in my initial talk and make it very clear that I am a consultant and NOT a ghost writer.
Moreover, as people in the industry know, admissions is a supply/demand situation and so Candidate X might enter the university of their choice in one given year, and Candidate X's friend with higher numbers and a similar background might find the same university more difficult in a different year. Such comparisons sometimes create problems. That is why I urge people to apply to a substantial group of universities because entering a top university means that everything has gone well, and that is tough.
CW: Is it really just about your GMAT and your GPA?
No. They are important, but schools are looking for people who have achieved leadership and growth in their current jobs, and who are well-rounded in their activities. They don’t want people who will just go home and study and will never contribute to the community. It’s important to show that you are this kind of person--in addition to being the next Bill Gates!
I often ask people, if they looked at two candidates side by side with identical work experience, but one of them already has a degree in finance and one has a degree in music, who they think would be better positioned to get into business school. From my experience it’s often the one with the music degree. I try to help people draw out what it is that differentiates them. For example, I had one client who was an opera singer on the side, but she was embarrassed by it. She hid it from me until well into the application process. When I found out, I said “That’s fantastic!” And in then end, it really helped her. When she talked with the Duke Admissions Director, it turned out that he loved classical music and they really connected on this.
CW: How do you think business schools feel about students using admissions consultants?
They don’t like it. But they have learned to live with us. Admissions directors could change the way they do things but they don’t.
CW: How do you think admissions directors could change the way the do things?
If they didn’t want admissions consultants to get involved then they could make you go to a writing center to do the essays, just like the GMAT. Or they could have a very extensive interview process, such as having 2-3 people ask you questions and keeping a transcript of interview to review. But they don’t change the process, which leads me to believe that they’re happy with the students they get, even though they know admissions consultants are often involved.
CW: If I'm a C student from an unknown college, can you get me into HBS?
Do you work at McKinsey, BCG or Goldman? HBS fawns over candidates from those companies even though HBS loves to act like they support “entrepreneurial risk-takers.” I think it has to do with the fact that candidates from companies such as these high-end ones are easy to place, and it also doesn’t hurt that these companies of course recruit tons of HBS people.
Having said that, I know it is tough for a C student to enter HBS given that the school loves high grades. But if you show outstanding leadership development in a certain area it is certainly worth a try! I am very realistic with my clients. If I think a client is completely unrealistic about his/her basket of choices I will not work with them. At the same time, I encourage them to go for those tough universities even if the chances might appear slim.
CW: Do you think it's necessary to use an admissions consultant?
I think so. It is a question of knowing your limits and employing someone who knows how to navigate in areas that you are not familiar with. This process involves many factors and if you are not familiar with ALL of them, then you will most likely suffer. That is not to say you do not have the person who wrote her HBS essays in only two hours the night before and got in….but I am talking in general terms.
One story I really like from a Harvard presentation in Miami. The Director of Admissions was there, as well as three HBS alumni. Someone asked if they recommended using an admissions consultant. The Director of Admissions response was that “you can tell your story the best”, but all three alumni said “Yes, use one!”.
In my mind it’s like planning a trip France for the first time. You could spend time reading 4 or 5 books and doing all the research on your own, or you could talk to people who have been there and know the country really well. You have to figure out your opportunity cost.
I think the value of admissions consultants is that they know a lot of things that take a lot of time to figure out, like what different schools look for. With editing, they do stuff that your friends don’t have time to do. An experienced consultant can also cut through the jargon of the admissions offices. For example, at Stanford and Columbia they value the GMAT enormously but they don’t emphasize this in their presentations. And Columbia has rolling admissions, but a consultant knows that if you apply in February, March or April, your chance of getting in is almost nothing--but admissions won’t tell you that. Or sometimes your interviewer will ask you where else you’re applying—this is a very strategic question since they are concerned about yield. So if you give a list of universities that people usually go to over that school, you might not get in. An admissions consultant can help you navigate all these pitfalls.
CW: What advice would you give someone in choosing an admissions consultant?
Ask for references!! I can’t stress that enough. Start with 3 or 4 possible consultants and get 3 references from each of them. Then use those to get other references. No one is going to say overtly bad things if they’re being used as a reference, so read the signs. You want someone who is truthful with you, so do a lot of listening to the references. Ask follow up questions—if someone says they were really good, ask why they were really good? Why did they like working with them?
Word of mouth is the best way to find your admissions consultant. There are companies that specialize in this kind of consulting, but the namebrand of the institution doesn’t mean anything—it all depends on the person helping you. An on this note, you also have to cultivate a relationship with your consultant so that they want to give 100% for you. Even though you’re paying them a lot of money, you have to make them want to work for you or you won’t get the best out of them.
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